A lot has been said about how detrimental the internet has been to the music industry. Fans can access music so readily and download it so cheaply, that the artists themselves are losing out on significant amounts of money. While these gripes are true, and unfortunate, the internet has also done marvelous things for those of us that love music.
For one, that easy access has enabled the average listener to increase their exposure tremendously. I learned about some of my new favorite artists through the internet. Justin Nozuka and Bon Iver were introduced to me through websites. As was Colbie Caillet and Peruvian musician, Ruben Blades. I was also able to uncover older or unreleased songs from some of my favorite artists like Common, Lil’ Wayne or Counting Crows.
This isn’t always done illegally. There are great websites like, www.pandora.com, where you find new music every day. At Pandora, you type in the name of an artist and the website generates a playlist of songs by that specific artists and other artists that play similar music. Type in Citizen Cope and also get music from Amos Lee, Rhymefest and certain soulful joints from John Mayer that I had never known existed.
There are also social networks like MySpace and Facebook to thank for unveiling countless new artists whose voices would never have been heard otherwise. MySpace has pages designed just for musicians where I constantly check out friends’ groups and find that they sound just like a group I love, O.A.R. (http://www.myspace.com/steveraszka). But Facebook joined the fight too when it created ReverbNation; an application where musicians can upload their own songs for all Facebook users to browse.
When getting in touch with an old High School friend of mine, I uncovered that he had an Artist page on Facebook dedicated to his group, Mente Derecha. I checked it out and fell in love with two of his songs (“BK M.C.” and “Loose off the Truth”. Check them out for yourself: http://apps.facebook.com/reverbnation_fb/artist/mentederecha). Without even trying to, the internet showed me a new artist that I really dug. It just so happened that this artist happened to be an old friend. It made me view him in a whole new light, as a talented artist, but it also made me a fan. Would I have been able to figure this out without the internet? Probably not.
So while established musicians are losing chunks of money as they figure out how to use the internet to their advantage, countless unknown and emerging artists are thanking their stars that this chance as been presented to them. Just set aside an hour one of these days and scour the internet. You’re bound to find something new that you like.
